Article writing has been one of my favourite ways of promoting my business so far, not to mention one of the most effective and the cheapest ways. It's not as difficult as it seems once you find out where to get ideas from. The following article tells you concisely why you should be writing articles to market your business too:
Copyright © Maria Marsala, Elevating Your Business
Marketing using articles is an inexpensive way to expose
your services to large numbers of potential clients. Do you
know that many ezine publishers (online newsletters) and web
site owners are looking for free content? When you submit
your articles as free content to article banks or to ezines,
article writing can bring you free publicity. And you create
a win-win for you and them, too. Still not sure about this
tip? See more reasons to market with articles below:
1. When you submit articles about what you know, your
specialty, you'll have an opportunity to become known as an
expert or authority in that field.
2. Your articles will be published and you'll be a published
author!
3. The bio you submit along with your article may bring
traffic to your web site. You can also include a link to
your product, ezine, affiliate site, etc. in the bio. Learn
how to format your article here.
4. You may gain a new client, ezine subscribers, or sell a
product.
5. You'll have content for your own ezine (online
newsletter), newsletter, or web site. Or to swap with other
ezine publishers.
6. You'll have material for an "extra" mailing to potential
clients, former clients, or your network in general.
7. Local recognition starts occurring when you meet people
who say they know you, and it's because - you guessed it,
they've read one of your articles in a local magazine or
newspaper.
8. Because you'll start being asked to write articles and be
paid for them!
9. You can use your articles to provide an ebook or printed
booklet for classes you teach.
10. To drive traffic to your site by placing each of your
articles on its own page of your web site, along with
keywords, a description, your bio, and guidelines on how
your article can be used. Take a look at how I do it.
11. You even may have some part of your article used as a
quote in another article!
12. You can add Google AdSense words in your articles and
make more money, too.
13. So that freelancers who write for major magazines can
find your articles and interview you for stories. Reasons To
Write Articles.
© 2006 A former Wall Street trader, Maria Marsala is a
nationally known author, strategist, trainer and owner of
Elevating Your Business. Maria helps business owners
with financial or technology companies accelerate profits
and improve productivity -- faster. Listen to her business
and marketing plan audio at
http://www.CoachMaria.com
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