Copyright © 2004 Mal Keenan
There is a misconception that you can come online set up a
web business and be making $1000s within days. Let me put
that myth to rest right away. This has not been my
experience nor the experience of anyone I have come in
contact with through my online endeavours.
You need to give yourself at least a year to make an online
business work and budget your money accordingly. Too many
times I see people ploughing a wad of cash into their
businesses and again, expecting instant riches.
New marketers also make the mistake of thinking that one
marketing strategy will do. Of course some avenues will
produce more than others but I have found the best way is to
adopt a broad based approach to your online marketing. That
means spreading your time and resources over several
different methods.
I will attempt to outline in this text everything I feel you
need to be doing consistently to make a success of your
online business.
Again I MUST point out that you need to persist in this
strategy and spend your money wisely. It amazes me the
amount of people who drop out after the first month or two.
What do they expect, miracles? You wouldn't ditch an offline
business after a month so why would you expect an online
enterprise to be any different?
If you fail to plan then you plan to fail.
Bottom line is, targeted visitors = sales. This is
definitely a numbers game and obviously the more targeted
visitors you send to your website the more money you make.
The concept is simple but you need to maintain a healthy
focus to ensure that you stick this out for as long as it
takes to make a profit, and progress to financial freedom
online.
Here are the methods I use to send daily visitors to my
sites:
1)Build Your List
It's true what they say that the money IS in the list. Most
successful online marketers have large lists of targeted
prospects that they can send their offers to on a regular
basis. Anyone new to this business should begin to build
this list immediately.
You have to start somewhere and it takes time but it is
certainly worth your while to begin now and develop a
lasting and trustful relationship with those list members
who eventually will feel comfortable in purchasing your
recommendations. When trust grows this targeted list will
become a virtual money tree and make you cash at will. Some
marketers are able to makes $1000s sending an email to their
list, which takes little more than a few minutes to write.
Can you see the power in this method?
I use a couple of different methods, online forms at all my
websites encouraging prospects to add their name and email
addresses plus I also purchase many of my addresses from
other companies that can send me 1000s of emails for
affordable prices. These addresses are spam free and can
grow my list a lot quicker than I could ever do from my own
websites.
I have set up some tutorials here for companies that will
send you targeted visitors:
http://www.pluginprofitstraining.com/listopt.html http://www.pluginprofitstraining.com/listmedia.html 2)Pay Per Click search engines.
Over the years I have used PPCSEs to send 1000s of visitors
to my sites. This is a fast track way to drive traffic to
your sites. You can be up and running and getting hits in
minutes.
I use
http://www.overture.com,
http://www.findwhat.com, and
http://www.7search.com. These are three of the most popular
but there are many others which you can find here:
http://www.payperclicksearchengines.com/I suggest you use Wordtracker
(
http://www.workathomebiz.info/wordtracker.html ) to
accumulate as many TARGETED keywords as you can. The more
targeted keywords you collect the more visitors you get.
The idea is to ensure that you are paying less for visitors
on a monthly basis than the sales you make.
3)Google Adwords (
http://www.google.com/ads/ )
Google adwords is similar in principle to PPCSEs in that you
pay for your visitors. I suggest you use Wordtracker
(
http://www.workathomebiz.info/wordtracker.html ) to
accumlate 1000s of keyword phrases.
4)Article Submissions
Submitting topical articles is one of the most affordable
and at the same time effective marketing strategies I know
of. For more info and the resources to do this visit here:
http://www.pluginprofitstraining.com/articlesubmissions.html5)Regular Search Engines
Yahoo, Google, and MSN send me as many visitors per day as
any other strategy I use. It is highly recommended that you
get started immediately to begin to build the online web
presence of your website and thus your search engine
rankings.
I have done this mostly through a reciprocal linking
campaign which has had a greater effect on my search engine
rankings than anything else. I employ the use of
Linksmanager
(
http://www.workathomebiz.info/linksmanager.html ) to
automate my links campaign for which I pay a monthly fee or
you can set up your own links manager at your own site using
Kevin Ocasio's excellent Reciprocal
Manager(
http://www.freeadvertz.com/recipmanager.html ).
For affordable search engine submission software try Web
Position Gold (
http://www.webpositiongolddownloads.com )
Please note: This is a long term strategy, so it will take
at least a few months of persistent action to see any
results at all.
6)Forum Posting
One of the greatest things that happened to me in my online
career was being appointed moderator at one on the most
popular online internet marketing forums. This has opened up
more avenues and opportunities than any other strategy. I
suggest you visit the popular, high traffic online forums
daily and make it a point of sharing your experiences and
giving your advice as often as possible. Get yourself seen!
The thing about this method too is that you can have a link
pointing to your site in the signature of each post you
make. Posting at forums will send daily traffic to your site
AND the visitors will be highly targeted.
Here are two high traffic forums that I frequent:
http://www.ablake.net/forumhttp://www.howtocorp.com/forum/ This one isn't high traffic yet but I will be there to
answer your questions:
http://www.home-business-tips-newsletter.com/forum/In conclusion:
I have been marketing online since 1998 and have tried 100s
of different ways to drive targeted traffic to my websites.
The above six strategies work, so I suggest you print them
out and make the methods part of your daily marketing plan
for the foreseeable future.
If they can work for me then they WILL work for you.
=============================================
Mal Keenan is editor and publisher of Home Business Tips
Newsletter:
http://www.home-business-tips-newsletter.com/ For a company that DOES provide support, easy to follow
training and a duplicatable system join my team below:
http://www.pluginprofitstraining.com